Bright Lighting was the first company to start selling LED light bulbs in its country—a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Bright Lighting ample competition. In response, Bright Lighting decided to limit its LED light bulbs to outdoor models. However, it ensured that these models were the longest-lasting and lowest-priced on the market. With this innovation, Bright Lighting consistently outperformed its competitors for ten years. In this scenario, Bright Lighting maintained a through its innovative strategy.

sustainable competitive advantage

Explanation:

Sustainable competitive advantage are factors or strategies that allows businesses to be more profitable than its competitors sustained over a long period of time.

Competitive advantage can be gained by various strategies such as higher quality and lower pricing.

In the given scenario although Bright Lighting had other competitors that produced LED lights, they decided to focus on outdoor LED models that were the longest-lasting and lowest-priced on the market.

They used quality and low pricing to gain sustainable competitive advantage.

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