Critical Thinking Questions 1. Which do you think creates more of a challenge for marketers, multiculturalism or

multigenerationalism? Explain.

2. Why do you think brand advocates willingly promote companies via social media? Explain.

3. Do you agree that our society is more of a melting pot where our cultures influence and

change one another or are we more of a tossed salad where different cultures coexist but

remain independent from one another? How does this affect the job of a marketer or

advertiser? Explain

4. Do you think business practices will become standardized across cultures as the global

marketplace continues to flourish? Why or why not?

5. Describe a generation gap that affects you personally.

The law says your employer is responsible for providing you with a safe and healthy workplace. true or false?

Lo.2, 3, 9 lori, who is single, purchased 5-years class property for $200,00 and 7-years class property for $420,000 on may 20, 2018. lori experts the taxable income derived form the business (without regard to the amount expensed under ⧠179) to be about $550,000. lori has determined that she should elect immediate ⧠179 expensing in the amount of $520,000, but she doesn’t know which asset she should completely expense under ⧠179. she does not claim any available additional first-year depreciation. a. determine lori’s total cost recovery deduction if the ⧠179 expense is first taken with respect to the 5-year class asset. b. determine lori’s total cost recovery deduction if the ⧠179 expense is first taken with respect to the 7-year class asset. c. what is your advice for lori? d. assume that lori is in the 24% marginal tax bracket and that she uses ⧠179 on the 7-year asset. determine the present value of the tax savings from the depreciation deductions for both assets. see appendix g for present value factors, and assume a 6% discount rate. e. assume the same facts as in part (d), except that lori decides not to use ⧠179 on either asset. determine the present value of the tax savings under this choice. in addition, determine which option lori should choose. f. present your solution to parts (d) and (e) of the problem in a spreadsheet using appropriate microsoft excel formulas. e-mail your spreadsheet to your instructor with a two-paragraph summary of your findings.

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