Read about Alia and Maitha's businesses and answer the questions Alia has had her own coffee shop for five years. Her business was doing well until a new
Starbucks opened nearby. Now she is losing customers. Alia is thinking of taking out a
franchise with Costa Coffee. She hopes that if customers see the Costa Coffee sign, more
of them will come to her coffee shop. She thinks that people choose Starbucks instead of
her coffee shop because they know the products and Starbucks also has more food choices
Maitha has a business selling baked goods such as cakes and sandwiches to other businesses
She thinks there is a good opportunity to start a new chain of coffee shops with Alia in a joint
.venture