Business, 20.10.2020 23:01 helpmeplzandty

A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional
organisational structure with separate departments for
Production, Marketing, Finance, Human Resources and
Research and Development. Lately to use its brand name and
also to cash on to new business opportunities it is thinking to
diversify into manufacture of new range of electronic toys for
which a new market is emerging. Which organisation structure
should be adopted in this situation? Give concrete reasons
with regard to benefits the company will derive from the steps
it should take.

Answers: 2

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A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It...