Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their problems because:
a. the number of factors included in a marketing research study are not exhaustive.
b. decisions based on marketing research reports are highly risky.
c. there is no possibility that marketing research will be affected by researcher bias.
d. marketing research is not a systematic process for obtaining information.
Answers: 2
Business, 22.06.2019 00:50, emma3216
cranium, inc., purchases term papers from an overseas supplier under a continuous review system. the average demand for a popular mode is 300 units a day with a standard deviation of 30 units a day. it costs $60 to process each order and there is a five−day lead−time. the holding cost for a paper is $0.25 per year and the company policy is to maintain a 98% service level. cranium operates 200 days per year. what is the reorder point r to satisfy a 98% cycleminus−service level? a. greater than 1,700 unitsb. greater than 1,600 units but less than or equal to 1,700 unitsc. greater than 1,500 units but less than or equal to 1,600 unitsd. less than or equal to 1,500 units
Answers: 1
Business, 22.06.2019 23:00, lekylawhite16
Which of the following is true of website content? it should be refreshed periodically to keep customers coming back. once the content has been written and proofread it shouldn't be changed. grammatical errors are not a problem because the customer visits the site to purchase a product, not check the site's grammar. it should be limited to text and shouldn't include multimedia.
Answers: 1
Business, 23.06.2019 07:50, sarahlearn3
Tubby toys estimates that its new line of rubber ducks will generate sales of $7.60 million, operating costs of $4.60 million, and a depreciation expense of $1.60 million. if the tax rate is 35%, what is the firm’s operating cash flow? (enter your answer in millions rounded to 2 decimal places.)
Answers: 1
Managers should make marketing decisions in the light of their own knowledge and experience instead...
Mathematics, 03.12.2020 16:30