Since the most cost effective way to ship on the road is typically a truckload, why do customers patronize carriers that specialize in the LTL business? (Select all that apply.)
A: Some businesses are too small to be able to fill up entire trailers with their typical shipments. They can't use FTL carriers and must
try to pool costs with other businesses like them by using LTL specialists.
B: Some businesses only ship specialized items that they don't want mixed with the freight from other customers.
C: Some businesses have time-sensitive or perishable freight and LTL specialist businesses are quicker.
D; Some businesses have freight that is low-value and simply need the lowest cost option.

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e. g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.