Analyzing and Anticipating the Audience In the business world, you must be able to create effective messages. Using a writing process will help you to develop the necessary skills and to write more confidently. To begin, you must determine the purpose of your message. Read the message, and then complete the following sentences. Akihabara Imports offers the widest selection of Japanese animation products available on the Internet. All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with an (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase, or call our operators at 555.555.5555, 24 hours a day, 7 days a week. This message is designed to inform or persuade . Specifically, the primary purpose of this message is to Track an order or sell animation products or provide customer service or respond to a complaint . The secondary purpose of this message is to provide customer service or offer a refund or build goodwill with the customer .

Once you have identified the purpose of your message, the next step is to anticipate and profile your audience.

Required:
a. Which are appropriate questions to ask when profiling your audience? Check all that apply.
b. How will the audience react to my message?
c. What format should I use?
d. How much does the audience know about my topic?
e. What do I know about the audience’s education, beliefs, culture, and attitudes?
f. Do I care about my audience’s weekend plans?