Business, 12.10.2020 01:01 teresasaysrawr

1 What are the pros and cons of a global versus a multidomestic approach to marketing golf clubs for Callaway? Which approach do you feel would have more merit and why? 2 What are some of the significant environmental factors that could have a major impact on the marketing of golf clubs internationally? Describe each factor and what the nature of the impact would be. 3 What marketing mix recommendations would you have for Callaway as it attempts to increase international market share, especially in Asian markets?

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