Business, 08.10.2020 19:01 lucy143

Bethany is looking for a Mother’s Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Christian Dior called J’adore. When she arrives at the perfume counter, she notices that Christian Dior has several new scents available and a variety of gift boxes that also include powder and body lotion. Bethany is trying to decide what to purchase—whether to try a new fragrance or not. Bethany is willing to spend time trying the different scents, but since the gift boxes only cost $75, there’s little risk involved. What type of consumer decision will this purchase most likely be for Bethany?

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Bethany is looking for a Mother’s Day gift for her mom and wants to purchase some type of perfume or...