1. There are a variety of factors that impact consumer behavior and the markets for hospitality
services. After doing some online research, explain how a diversified and broader cultural
climate and a new influx of travelers (women, singles, elderly, and so on) may affect
consumer behavior, the market for hospitality services, and/or the industry's goals. Have you
had the opportunity to see any of these changes in real life? Explain.
Answers: 2
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1. There are a variety of factors that impact consumer behavior and the markets for hospitality
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