Willy Whitlock loves to restore classic cars. But run-of-the-mill classics are not what he goes for—his fascination runs to rolling stock from the 1950s and 1960s that are rebuilt to be fast, fun, and true works of art. And that is the focus of his restoration garage startup, Smokin' Wheels by Willy, a company name so good that it immediately gives away the essence of the business. Since the launch of his Tucson, Arizona–based company in September 2012, Whitlock has driven his new venture to $2 million in sales by offering classic beauties (at $45,000 to $150,000 each) that are "tricked out" to the specific tastes of very picky collectors and classic car enthusiasts. Uniqueness is key to the company's strategy, but it goes further than that. Whitlock uses stunning paint work, creative pin striping, and lots of chrome to create breath-taking cars that are guaranteed to turn heads—but customized in each case to suit the precise tastes of the car lover who orders them. These are true works of art that balance high performance and stunning aesthetics. Whitlock's work allows clients to add time-honored classic car models to their collections, but with high-performance drivetrains and one-of-a-kind paint applications and design details. 1. Based on the frameworks introduced in thischapter, what kind of strategy is Whitlock following in his newventure?2. Identify the strengths upon which this business isbuilt. Do you see any weaknesses that may be of concern to thecompany?3. Are there any particular threats that will put Smokin’Wheels by Willy at risk as time goes on? Can you see any opportunities that may allow the company to expand in the future?