Business, 20.09.2020 19:01 izzynikkie
Colgate decided it would sell frozen meals under its brand name. It identified a target market, health-conscious single people who read magazines and listened to the radio in their car. Colgate projected that these potential customers would choose its frozen meals over a competitor like Healthy Choice. Colgate rolled out its meals and failed almost immediately. In consumers’ minds Colgate stood for toothpaste. No one wanted to eat meals they associated with toothpaste. Colgate failed in large part because it misunderstood which branding aspect?
Answers: 1
Business, 22.06.2019 07:30, alexanderavrett
Awell-written business plan can improve your chances of getting funding and give you more free time. improved logistics. greater negotiating power.
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Business, 22.06.2019 11:50, vdirectioner7634
The basic difference between macroeconomics and microeconomics is that: a. microeconomics looks at the forest (aggregate markets) while macroeconomics looks at the trees (individual markets). b. macroeconomics is concerned with groups of individuals while microeconomics is concerned with single countries. c. microeconomics is concerned with the trees (individual markets) while macroeconomics is concerned with the forest (aggregate markets). d. macroeconomics is concerned with generalization while microeconomics is concerned with specialization.
Answers: 3
Colgate decided it would sell frozen meals under its brand name. It identified a target market, heal...
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