A marketing plan refers to: a. the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
b. a road map for the entire organization for a specified future period of time, such as one year or five years.
c. the long-term decisions made to implement the marketing program and the monitoring of those decisions.
d. a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

What is the difference between secure bonds and naked bonds?

The cost of direct labor used in production is recorded as a? a. credit to work-in-process inventory account. b. credit to wages payable. c. credit to manufacturing overhead account. d. credit to wages expense.

Tl & co. is following a related-linked diversification strategy, and soar inc. is following a related-constrained diversification strategy. how do the two firms differ from each other? a. soar inc. generates 70 percent of its revenues from its primary business, while tl & co. generates only 10 percent of its revenues from its primary business. b. soar inc. pursues a backward diversification strategy, while tl & co. pursues a forward diversification strategy. c. tl & co. will share fewer common competencies and resources between its various businesses when compared to soar inc. d. tl & co. pursues a differentiation strategy, and soar inc. pursues a cost-leadership strategy, to gain a competitive advantage.