A marketing plan includes a number of factors, including the marketing mix. What is the marketing mix?
A. How the company intends for customers to view its product
relative to the competition
B. A plan for spending money
C. The variables of product, price, place, and promotion
D. Using names and symbols to identify the company's products

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate? a) threat of new entrants b)competitors c) economic factors d) customers d) regulators