Which of the following best defines rational behavior? Group of answer choices A. Analyzing the total gains from a decision. B. Improving net gain by pursuing decisions as long as the marginal benefits exceed the marginal costs. C. Seeking to gain by choosing to undertake actions as long as the marginal costs exceed the associated marginal benefits. D. Seeking to maximize total gain regardless of cost.

B. Improving net gain by pursuing decisions as long as the marginal benefits exceed the marginal costs.

Explanation:

A rational consumer continues consumption as long as marginal benefit derived from consumption exceeds marginal cost.

Marginal benefit is the increase in benefit as a result of consuming an extra unit of a product.

Marginal cost is the increase in cost as a result of consuming one more unit of a product

For example, the marginal benefit from consuming a 5th bottle of a drink is $5. The cost of the bottle is $4. The rational consumer can increase benefit by consuming one extra bottle of the drink. If the cost of the drink were $7, a rational consumer would not consume the 5th bottle because marginal cost exceeds marginal benefit

the answer is risk management planning

answer the amount a seller is paid minus the cost of production;