Marketing intermediaries Group of answer choices create value, but this value is seldom great enough to justify the added cost they charge for their services. have survived because they can often perform marketing functions faster and at lower cost than producers. tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods. are unlikely to survive in a competitive global economy.

Marketing intermediaries:

tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Explanation:

Marketing intermediaries, otherwise called middlemen, are independent firms whose functions are necessary in the free-flow of goods and services from producers to end-users.  Some of the marketing intermediaries are agents, wholesalers and retailers.  Others include marketing services agencies, physical distribution companies, and financial institutions.  Without their help, there would be inefficiency in the production and distribution of goods and services, as they smoothen distribution access.

b is the correct answer