Business, 01.09.2020 21:01 DianaAmaroxoxo4319

The text reports on a research project which used MDS to plot the perceived ethics of marketing research firms using a broad-based moral equity dimension (factor 1) and a relativistic dimension (factor 2). Based on the research, internal marketing research departments are perceived to be the most ethical on both dimensions. A. True

B. False

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The text reports on a research project which used MDS to plot the perceived ethics of marketing rese...