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Business, 24.08.2020 16:01 flyingcerberus1408

write down 3 names of companies which you are fairly familiar ; try to ensure that they are a little different in terms of size, location, and the nature of business. from a banking (financial) perspective, would they fall into a homogenous segment? if yes, what are the segmentation criteria? If they appear to be a heterogeneous, how do they differ from a bank's perspective? (This is my financial marketing assignment please help)

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