Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the

timely, efficient, and targeted approach to connecting with your contacts.

Explanation:

Lead nurturing is the process by which relationship with customers are maintained and strengthened at every stage of the sales funnel.

It involves providing information, increasing brand awareness, and listening to the needs of prospects in order to foster trust. This eventually leads to a purchase.

The traits of an effective lead nuturing strategy is that it is timely, efficient, and targeted approach to connecting with your contacts.

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