The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s .

Promotional mix.

Explanation:

In a person's day to day involvement in business, their are key patterns and methods that are used as target strategies to promote his/her business, Therefore this mix model is explained as the collection of tools you use that explicitly in enhancing of business, products, or services. The keys that are used most times use are personal selling, direct marketing, and sales promotions, also personal approach and also advertising play vital roles too. This model design directly shows its target audience values, features of the products or services you offer. This helps differentiate you from your competition and drive sales.

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