Brettson Inc. is a major player in the U. S. consumer electronics markets. It sells radios, televisions, DVD players, and a number of similar products. Its CEO believes that the company can go into international markets with the same product line that it offers in the United States. What might limit Brettson Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy

Differences in product and technical standards

Explanation:

International market has some variety of item when it comes to when the product compete with the locally sold item. When a product which is not being made in a particular country is entering that same country it has some competition to deal with and would have to go through some required standard already in place set by the the country which it's going into. Each country will have their different technical standard and this would determine some decisions on how the international product will sell in this market.

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