Alice is shopping for a new car, and she has narrowed her decision to a Honda Accord and a Toyota Camry. Both sedans have similar features and prices, but Alice decides to purchase the Honda based on her intuition. Which of the following situations would most likely cause Alice to experience postpurchase dissonance? A) The price of the Honda Accord increases by a huge margin.
B) The price of the Toyota Camry falls due to an increase in demand.
C) The Honda Accord meets all her expectations and satisfies her needs.
D) The Toyota Camry experiences technical failures that lead to a recall.
E) The maintenance costs of the Honda Accord decrease significantly over time.

B) The price of the Toyota Camry falls due to an increase in demand.

Explanation:

Based on this scenario the most likely cause of this would be that the price of the Toyota Camry falls due to an increase in demand. That is because Post Purchase Dissonance is when the customer's state of the mind and perception is quite uneasy after having purchased a specific product or service. Which in this scenario, if the price of Toyota falls after Alice already purchased the Honda, she would begin getting sad knowing that she could have saved a lot of money if she had just waited a little bit and bought the Toyota at a much cheaper price.

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