MNM Foods Inc. manufactures jellies that are made out of gelatin in various fruit flavors. However, its sales dipped significantly in the last quarter. Research reveals that a significant amount of health benefits can be associated with the consumption of jellies. MNM Foods incorporates new promotion strategies to project the newly discovered health benefits. This is an example of:

Product improvement

Explanation:

Product improvement is the process by which changes in products that attracts new customers or adds benefits for existing customers.

Companies can either add new product features or improve on existing features.

In this instance MNM Foods Inc. jellies sales dipped significantly in the last quarter. To increase sales they incorporated new promotion strategies to project the newly discovered health benefits.

This is a product improvement strategy that highlights health benefits of jellies to consumers.

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a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.