Cherries on Top, a national ice cream shop, is struggling financially to keep up with the bigger chains. The top executives have decided to close all the stores in the Northeast and Texas, as that will give them an additional one million dollars to put into marketing. This executive is practicing the

utilitarian approach.

Explanation:

Cherries on Top is a national ice cream shop and is struggling financially to keep up with the bigger chains. The top executives have decided to close all the stores in the Northeast and Texas, as that will give them an additional one million dollars to put into marketing. This executive is practicing the utilitarian approach.

Utilitarianism can be defined as an ethical moral theory that offers anyone a relatively direct method for enhancing choices and making decisions about the right course of action for any particular situation.

Basically, the utilitarian approach analyzes and measure an action in terms of its outcome or consequences; by determining the net benefits and costs to all stakeholders of an organization individually.

The main purpose or focus of the utilitarian approach is to achieve the best possible outcome or results for the overall success of the business while creating the least amount of harm, loss, damage or suffering.

Hence, the executive of Cherries on Top is practicing the utilitarian approach.

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