Business, 12.08.2020 05:01 heyrosaphoto7721

PureFruit Inc. prices its products higher than most of its competing brands in the packaged fruit juice industry. However, it still enjoys higher returns than its competitors because it is the only brand that can rightfully claim the use of fresh fruits and no added sugar. What kind of organizational strategy based on competitive advantage does PureFruit most likely use?

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PureFruit Inc. prices its products higher than most of its competing brands in the packaged fruit ju...