Under Armour uses its website to sell its products, but Nathan Shriver, art director of Interactive, believes that what the website does, and what advertising does not do, is make the brand

This question is incomplete, the options are missing. The options are the following:

a) Friendlier to the customer

b) Recognizable in retail stores

c) Seem special compare to off-label gear

d) Part of the consumer's daily life

e) Seem of higher quality than Nike

And the correct answer is the option D: Part of the consumer's daily life.

Explanation:

To begin with, when Nathan Shriver says that he believes that the website and advertising of the company does is to make the brand more part of the consumer's daily life refers that in the end it is that action what truly makes the company to increase its sales due to the fact that thanks to the marketing campaigns now the brand is more important in the life of the consumers and more due to the fact that those advertising make them understand that the use of Under Armour's products is essential to every day training and movement that the clients might face.

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