An American company wants to launch a new product in Madrid. Freda asks her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences there before introducing the product. Freda is attempting to reduce the degree of economic and/or social risk, also known as , associated with product use.

Trialability

Explanation: An American company wants to launch a new product in Madrid. Freda asks her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences there before introducing the product. Freda is attempting to reduce the degree of economic and/or social risk, also known as , associated with product use.

A. billability  B. docibility  C. invincibility  D. trialability  E. partibility

Freda by distributing samples of her new product to potential customers in order to gauge their preferences before introducing the product to market is involved in trialability which describes the ease with which potential customers or adopters can try a new product, service or innovation. As it serves to reduce the degree of economic and/or social risk, it is also quite important for innovative products that have to be experienced in order to see or feel their value.

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