Complete the following exercise by choosing they key terms 1) Part of the planning process, this term refers to the long-term approach an organizaton will take to achieve its goals and secure its place within a competitive environment.
a. competitve advantage
b. synergy
c. core competence
d. strategy
2) Part of the strategy formulaton process, this technique helps organizations identify their internal strengths and weaknesses as well as their external opportunities and threats.
a. synergy
b. SWOT analysis
c. diversification
d. BCG matrix