Which of the following is the most reasonable response to feedback from concept testing? A. Most consumers liked a product idea but suggested some minor improvements so The concept was retained without change in advanced to the next phase of development

B. Many consumers suggested changes to a product concept so the concept was identified as not enthusiastically received and was discarded

C. Most consumers liked the basic idea but suggested changes so changes were implemented and the revised concept was retested

D. A small percentage of consumers voiced serious dislike of the product concepts so it was discarded