Assume that you are a consultant who has been asked to assess the effectiveness of an organization in applying IT. Construct a questionnaire (five questions) to guide the interviews of organizational leaders that you would conduct to determine effectiveness.

Search engines generate revenue through pay-per-click (each time a user clicks a link to a retailer’s website); pay-per-call (each time a user clicks a link that takes the user to an online agent waiting for a call); or pay-per-conversion (each time a website visitor is converted to a customer)