Excess reserves refer to the: Group of answer choices minimum amount of actual reserves a bank must keep on hand to back up its customers deposits. difference between actual reserves and required reserves. difference between actual reserves and loans. difference between a bank's vault cash and its reserves deposited at the Federal Reserve Bank.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.