Why did TCCC make the decision to develop and launch Coke Life? What external and internal factors led to that decision? How did TCCC position Coke Life? Which customer segment did Coke Life target? What is Coke Life’s value proposition? How does Coke Life create value for its target customers? How was the launch executed? How do you evaluate the launch of Coke Life from an ethical perspective?

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?