A push strategy will be used by a company that wants to Multiple Choice emphasize personal selling. focus on mass media advertising. reach as many people as possible very quickly. require very little involvement of a sales force. rely heavily on online advertising.

Emphasize personal selling

Explanation:

The push strategy emphasizes personal selling. It consists on bringing the product to the final customer, and making sure that most of the potential customers end up buying the product.

The push strategy is specially used by new companies, or by companies that sell goods that are complex. For this type of products (for example, some consumer electronics), emphasizinig personal selling by having the seller interact directly with the customer, in order to explain to the customer the product well, is very important.

shopping mall is a group of retail stores under one roof. the cognitive structure of an urban shopping center. attributes of shopping mall image, customer satisfaction and mall patronage for selected shopping malls in southern gauteng

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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