The way that Nederlander's Audience Rewards program works is that patrons and new customers get free membership and are entered into the ticketing system. When they buy tickets, they collect points and are able to redeem them for free or discounted tickets and other rewards. Which of the following consumer sales promotion methods is the program based on?
A. Consumer games
B. Frequent-user incentives
C. Coupons
D. Cents-off offers
Answers: 2
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