When Johnson and Johnson removed all Tylenol from the stores after some containers were tampered with leading to the poisoning and killing 7 people, the company was: a) accepting the fact that consumers would never use Tylenol again.
b) designing promotional discounts to sell the returned Tylenol in less developed countries.
c) being directed to do so by the Food and Drug Administration.
d) sacrificing short-term profits for long-term credibility.
e) acting unethically.

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using:

Suppose farmer lane grows and sells cotton in a perfectly competitive industry. the market price of cotton is $1.64 per kilogram, and his marginal cost of production is $1.44 per kilogram, which increases with output. assume farmer lane is currently earning a profit. can farmer lane do anything to increase his profit in the short run? farmer lane: a. cannot do anything to increase his profit. b. may or may not be able to increase his profit. c. can increase his profit by raising his price. d. can increase his profit by producing more output. e. can increase his profit by shutting down.

Arestaurant that creates a new type of sandwich is using (blank) as a method of competition.