Spring Airlines is a small budget airline that is based in China. The company has a strict rule against passengers bringing any food or beverage on board with them. In a country where meal time is extremely important, this has caused some passengers to slap, throttle, and insult stewardesses who tried to enforce this rule. The tenacity with which the company's employees enforce this ruling is based on how the employees predict customers will react to the news. This is an application of the theory.

1. what are the unique operational challenges to delivering fresh meals? 2. why is speed of delivery so important for delivered meals? what variety of options contribute to this performance metric? 3. how could operations management concepts be utilized to improve the performance of freshly? 4. what are your typical product delivery times? what would be required to speed these up? 5. what are your delivery batch quantities? how could you reduce batch size and reduce delivery cost simultaneously using operations management concepts?