Jesse Livermore, Human Resources Director of GA Trading Company recently read a report on "The state of the Baby Boomer generation between the years 2011-2030," that he believes to be factually correct. To respond to this growing trend, he has created an employee program that hopes to attract and retain workers through flexible schedules, training opportunities, and creative pay schedules.

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.