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Business, 04.07.2020 14:01 ErikHabdlowich

A disadvantage of the concentrated targeting strategy is that a. the firm's financial condition is tied to a single and specialized marketing mix. b. production costs may be higher than with other strategies. c. marketing costs are often higher than for other strategies. d. large sales volumes cannot be generated. e. marketing personnel may become dissatisfied with the limited opportunities provided by this approach.

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