A recent report from IKEA, the furniture manufacturer, states that many Millenials who share their homes with relative strangers (such as newly acquired roommates) or non-significant others tend to feel that their own homes don't provide them with their desired level of comfort, privacy, and a sense of belonging and security. Millenials try and resolve this problem, the difference between their desired state and actual state, by trying to find private spaces and private time in ironically public areas. Which factors may influence the level of a Millennial's desire to resolve this particular problem?a. the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem b. the degree of brand loyalty and the amount of time required to make a decision
c. the consumer's perception of his or her actual state and the desired state
d. the direction of the discrepancy between the desired and actual states and the relative importance of the purchase
e. the length of time required to make a decision and the level of purchase involvement