Business, 03.07.2020 22:01 Javanese5987

Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness? a. past economic conditions
b. the cost of the media buy
c. new advertising concepts
d. planned store expansions in similar markets
e. the daily and weekly sales volume

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Jami is managing an extended advertising campaign for a local convenience store chain. The campaign...