Business, 02.07.2020 03:01 lanakay2006
Halloween is coming and the Wrigley Co. knows that their target market engages in limited decision making when buying candy for Halloween. This Halloween, Wrigley Co. wants to bump up the sales of some of the less popular candy brands offered by the company. These brands include Skittles, which is not part of the consumers' evoked set. If you were a marketing consultant hired by the Wrigley Co., what will your advice be based on what you've learned about the consumer decision making process
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