Geraldo, a Marketing Manager at a large technology firm, prides himself on his intuitive consumer insights for his business. Usually, Geraldo does not believe in the scientific study of Consumer Behavior and believes that a common-sense understanding of consumers can serve a marketing professional well. Because, as Geraldo likes to say, "We are all consumers." Recently, Geraldo realized that his intuition about a specific segment of consumers was wrong and inaccurate. Based on what you've learned in class, in your opinion, specifically, Geraldo was wrong about this consumer behavior segment because:

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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answer; schedule c;

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