Business, 01.07.2020 15:01 tradee001

1. Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services. 2. Which market targeting strategy is Virgin America following? Justify your answer.
3. Write a positioning statement for Virgin America.
4. Will Virgin America succeed in the long run? Why or why not?
There are far more failures among airline startups than there are successes. And in the past few decades, the most notable successes have pursued a low-cost/low-fare model (think Southwest, Allegiant, Spirit, Frontier, etc.). This case shows there is room in the market for an airline that doesn t try to beat the competition by offering the lowest price, but by offering the best service and the most appealing amenities. Virgin America is succeeding by doing these things and by targeting the right costumer.

Answers: 1

Show answers

Other questions on the subject: Business

Business, 21.06.2019 14:30, atefah88

List at least two policies or procedures your company can use to protect the health and safety of employees

Answers: 1

continue

Business, 22.06.2019 12:50, axelsanchez7710

You are working on a bid to build two city parks a year for the next three years. this project requires the purchase of $249,000 of equipment that will be depreciated using straight-line depreciation to a zero book value over the three-year project life. ignore bonus depreciation. the equipment can be sold at the end of the project for $115,000. you will also need $18.000 in net working capital for the duration of the project. the fixed costs will be $37000 a year and the variable costs will be $148,000 per park. your required rate of return is 14 percent and your tax rate is 21 percent. what is the minimal amount you should bid per park? (round your answer to the nearest $100) (a) $214,300 (b) $214,100 (c) $212,500 (d) $208,200 (e) $208,400

Answers: 3

continue

Business, 22.06.2019 14:50, arod20061

One pound of material is required for each finished unit. the inventory of materials at the end of each month should equal 20% of the following month's production needs. purchases of raw materials for february would be budgeted to be:

Answers: 2

continue

Business, 22.06.2019 15:00, AldecuaF10

Beagle autos is known for its affordable and reliable brand of consumer vehicles. because its shareholders expect to see an improved rate of growth in the coming years, beagle's executives have decided to diversify the company's range of products so that at least 40 percent of the firm's revenue is generated by new business units. however, the company's resources, capabilities, and competencies are limited to producing other forms of motorized vehicles, such as motorcycles and all-terrain vehicles (atvs). which type of corporate diversification strategy should beagle pursue?

Answers: 1

continue

You know the right answer?

1. Using the full spectrum of segmentation variables, describe how Virgin America segments and targe...