They had a loyal following, changing too much could alienate this important base. What did they do in their commercials and elsewhere to make this audience feel included? How were they able to keep their existing customers while going after a new base? 2.) What symbols, concepts, colors or ideas do you see in the "Man Your Man Could Smell Like" commercials that appealed to women? Think creatively 3.) Why did the Terry Crews videos work for the adolescents? What specifically tied into the personality of their youth target?

Financial performance is measured in many ways. requirements 1. explain the difference between lag and lead indicators. 2. the following is a list of financial measures. indicate whether each is a lag or lead indicator: a. income statement shows net income of $100,000 b. listing of next week's orders of $50,000 c. trend showing that average hits on the redesigned website are increasing at 5% per week d. price sheet from vendor reflecting that cost per pound of sugar for the next month is $2 e. contract signed last month with large retail store that guarantees a minimum shelf space for grandpa's overloaded chocolate cookies for the next year