Dexo Inc. plans to launch a new version of its beverage, Lime n' Lemon. The new variant will be similar to the current Lime n' Lemon in terms of taste and packaging, but it will be fortified with vitamins and minerals. The company decides to market the new drink as Lime n' Lemon Extreme. Which of the following new product categories does this new beverage fall into? a. New-to-the-world products
b. New-to-the-firm products
c. Improvements and revisions of existing products
d. Repositionings

C. Improvements and revisions of existing products.

Explanation:

The new and improved product may have significantly or slightly changed. Most products fit into the revision or improvement category.

Product improvements can be quite substantial or quite minor.

There are also benefits of a product been improved which could range from:

1). Match or outperform competition.

2). Meet changing consumer needs.

3). Leverage improvements in materials or manufacturing technology.

4). Provide variety etc.

An instance can be seen for a food product one of the ingredients may be changed to enhance the taste. Or the packaging may be changed to make it easier to open or to protect the product better.

answer; trojan horse;