Business, 06.06.2020 21:58 mazielynn84

None of this need have happened if Starbucks has stayed private and grown at a more controlled pace. To continue to be a premium-priced brand while trading as a public company is very challenging. Tiffany faces a similar problem. That’s why many luxury brands like Prada remain family businesses or are controlled by private investors. They can stay small, exclusive and premium-priced by limiting their distribution to selected stores in the major international cities. Summarize Starbucks` strategy

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None of this need have happened if Starbucks has stayed private and grown at a more controlled pace....