Business, 04.06.2020 13:58 elopezhilario4389

Differentiation Select one: (a) helps a firm get a competitive advantage if it just meets needs in the same way as other firms. (b) means that the marketing mix is similar to what is available from a competitor. (c) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market. (d) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas. (e) can only be based on one important element of the marketing mix.

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Differentiation Select one: (a) helps a firm get a competitive advantage if it just meets needs in t...