Suppose you and a competitor have just introduced similar new golf balls. Your new golf ball flies 30% longer than standard golf balls while your competitors flies 15% longer than existing golf balls. Your marketing research department runs some surveys and informs you that your demand curve looks as follows:.
Q = 88 - 10p1 + 8p2 + 2(a1)^1/2 - (a2)^1/2
where Q is the quantity (in units of 10,000) of golf balls you sell. p1 is your price per golfball, p2 is your competitors price per golf ball, a1 is the dollars (in units of S10,000) you spend on advertising, and a2 is the dollars (in units of $10,000) your competitor spends on advertising. Your marginal cost of production is $1 per golf ball
(a) Suppose that you believe that your competitor will set p2 = 2 and a2 = 16 regardless of your decisions of p1 and a1. What advertising and price levels should you set? What are your profits (note: to get the profits correct, you need to pay close attention to the units Q, a1, and a2 are measured in)?
(b) Instead suppose you anticipate your competitor will respond to your decisions of p1 and a1. Describe in words how you might proceed (i. e. you do not need to do any calculations). Would you need additional data? If so, what data would you want, and what would you do with it?

The fiscal 2016 financial statements of nike inc. shows average net operating assets (noa) of $8,450 million, average net nonoperating obligations (nno) of $(4,033) million, average total liabilities of $9,014 million, and average equity of $12,483 million. the company's 2016 financial leverage (flev) is: select one: a. (0.477) b. (0.559 c. (0.323) d. (0.447) e. there is not enough information to determine the ratio.

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Imagine us is a startup that offers high definition 3d prenatal ultrasounds for high-end customers. the service process includes four activities that are conducted in the sequence described below. (the time required for each activity is shown in parentheses): activity 1: welcome a patient and explain the procedure. (20 minutes)activity 2: prep the patient (e. g., show them to the room, apply ultrasound gel). (17 minutes) (*your id number represents the amount of time needed to complete this task)activity 3: take images. (5 minutes)activity 4: discuss diagnostic with patient. (20 minutes)at each location there are employees (servers) s1, s2, and s3. the assignment of tasks to servers is the following: s1 does activities 1 and 2.s2 does activity 3.s3 does activity 4.a. what is the capacity of this process (in customers per hour)? b. suppose 3 patients arrive every hour on average. ignoring any “start of day” or “end of day” effects, what are the utilizations of all three servers (%)? c. suppose each activity can be done by any server and any server can do any set of activities. however, each activity is done by only one server. for example, a possible assignment includes: s1 does activity 1, s2 does activity 2, and s3 does activities 3 and 4. of course, the original assignment of servers to activities is also feasible. what is the maximum capacity of the process (in customers per hour)? d. now consider the capacity measures in (c) and (a), what is the percentage change? why can you improve capacity without using additional resources? (there is no free lunch, right? )note: for all hw assignments, show your process of getting the results. only providing the final answers is not acceptable and will get 0%. if necessary, use a separate sheet of paper to show your work.