QUESTION 3
In your role within the marketing function of your organisation, or one of your choice, your
manager has asked you to assess the appropriateness of the various digital marketing activities
regarding customer engagement. You have been asked to keep a portfolio of digital marketing
activities as evidence of research, findings, plans, and recommendations. As part of the task
the following needs to:
a) Assess Crowd Sourcing and how it can work for your organisation? (5 marks)
b) Discuss FIVE (5) features of mobile phones and how it can play in a holistie digital
marketing strategy?
(5 marks)
c) Explain at least THREE (3) primary and THREE (3) secondary online sources of data?
(6 marks)
d) Evaluate FOUR (4) features of any social media platform that could be used to engage
and drive awareness of your company amongst your target audience (4 marks)