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4. Samantha, who is the vice president of the marketing department, has asked you to prepare
a positioning map for her presentation to the board. What information are you preparing for
her to present?
A. You are preparing a map that shows consumer perceptions of the company's brands versus the competition's products.
B. You are preparing a map that shows where the company's target market consumers live and shop.
C. You are preparing a map that shows where the company's stores are located.
D. You are preparing a map that shows how consumers use the company's products on a daily basis.
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4. Samantha, who is the vice president of the marketing department, has asked...
4. Samantha, who is the vice president of the marketing department, has asked...
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